Bridging the gap between doctor, pharma and patient

Digital technology is moving on apace, but is the pharma industry keeping up and just what are the opportunities to reach out to key stakeholders using digital?

A recent look at two doctors’ digital habits during a PM Society Digital Breakfast BrightTalk webinar showed some fascinating insights. The clinicians, aged between 27 and 33 spoke about their digital consumption and that of their peers and painted a picture of a real-world scenario that replicated normal life in most instances.

Posted in Apps, Technology