Why tablets – and apps – have a big future in pharma

It’s not that the world’s biggest drugmaker by sales wants to make the next smart watch. Rather, its researchers are seeking fresh ways to monitor how the company’s medicines are working and being taken by patients.

Novartis Chief executive Joe Jimenez, predicts this will be an integral part of running a big pharmaceutical company in the coming decade, as rising healthcare demand coupled with limited budgets force drugmakers to generate hard data to prove their drugs are delivering results.

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