Interview with Sir Jonathan Ive — ‘Simplicity isn’t Simple’

This interview with Sir Jonathan Ive will be of interest to anyone passionate about achieving simplicity in design. To my interpretation, Ive makes the key point that achieving simplicity requires study and careful thinking, and thus learning; which, of course, are all essential aspects of the systems thinking approach. Personally, I very much associate the systems approach with Apple; for example, the way the various products and services tend to complement and reinforce one another.

Posted in Apple, Design, Systems Thinking, Technology